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Sample Projects

Work That Speaks
For Itself.

The following sample projects demonstrate the structure, depth and quality of research you can expect from every engagement. Each report was produced using real publicly available Irish market data.

Sample projects — produced using real Irish market data to demonstrate methodology and quality
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Sample Project
Market Research
01
Industry Food & Beverage
Location Galway, Ireland
Pages 22 pages
Frameworks TAM/SAM/SOM · PESTLE · Segmentation

Galway Speciality
Coffee Market

Market Entry Analysis — New Speciality Coffee Concept

"I want to open a speciality coffee shop in Galway but I don't know if the market is too crowded, who my real competitors are, or whether there is genuine demand for a premium concept."
What This Report Covers
Irish coffee market size — €1.1 billion — with 4.2% annual growth trajectory
Galway population, student base and tourism data from CSO and Failte Ireland
TAM/SAM/SOM market sizing — total Galway coffee market estimated at €49–52 million
Three customer segments profiled — students, professionals, tourists
Competitor mapping of 7 Galway establishments with pricing and Google ratings
Market gap analysis and entry strategy recommendation
Key Finding
A clear gap exists for a study-friendly speciality coffee concept in Galway — no existing competitor serves the student and professional segment with dedicated study infrastructure and ethical sourcing transparency combined.
Market Size
€49M+
Total Galway coffee market
Competitors Mapped
7
Galway establishments
Growth Rate
4.2%
Irish coffee market CAGR
Data Sources
CSO IrelandBord BiaFailte IrelandStatistaGoogle Business
Sample Project
Competitor Research
02
Industry Health & Wellness
Location Ireland — Online Market
Pages 24 pages
Frameworks SWOT · Gap Analysis · Positioning

Irish Online Fitness
Coaching Market

Competitive Landscape Analysis — New Online Personal Training Business

"There are hundreds of online fitness coaches in Ireland. Before I invest in building a programme, I need to know who the main competitors are, what they charge, and where the gap is so I can position myself differently."
What This Report Covers
7 Irish online fitness coaches researched and profiled in detail
Pricing comparison — entry (€79/mo) to premium (€600/mo) packages mapped
Social media analysis — follower counts, engagement rates, content strategy
SWOT analysis completed for top 3 competitors
Meta Ad Library analysis — competitor advertising strategy examined
Gap analysis, positioning recommendation and pricing strategy
Key Finding
No competitor specifically targets Irish working professionals with messaging around time efficiency and accountability. A premium coaching service (€250–€400/month) targeting this underserved segment via LinkedIn represents a clear market opportunity.
Competitors Profiled
7
Irish online coaches
Market Growth
+23%
Online fitness post-pandemic
Price Range Mapped
€79–€600
Monthly coaching packages
Research Tools
Meta Ad LibrarySimilarWebLinkedInInstagramTrustpilot
Sample Project
Financial Projections
03
Industry Professional Services
Location Ireland — Remote Business
Pages 26 pages
Frameworks Bottom-Up · Break-Even · Scenarios

Remote Bookkeeping
Sole Trader — Ireland

3-Year Financial Model — Sole Trader Service Business

"I want to leave my job and launch a remote bookkeeping practice for Irish SMEs. I need to know if the numbers make sense — can I replace my salary, when do I break even, and what does the financial picture look like over 3 years?"
What This Report Covers
Bottom-up revenue model — client growth from 0 to 26 clients over 3 years
Full verified Irish cost structure using real Revenue.ie tax rates
Month-by-month Year 1 revenue forecast with net income per month
Complete 3-year P&L including Income Tax, USC and PRSI calculations
Break-even analysis — only 2 clients needed, achieved in Month 2
Best / base / worst case scenario comparison across 3 years
Key Finding
The business model is financially viable under all three scenarios. Under the base case, the owner replaces their previous salary by Month 10 and achieves a net post-tax income of €54,920 by Year 3 — with fixed costs of only €342/month.
Year 3 Net Income
€54,920
Post-tax (base case)
Break-Even Point
Month 2
2 clients covers all costs
Profit Margin
70%+
Post-tax Year 3
Data Sources
Revenue.ieCSO IrelandXeroInsurance IEBDO Ireland
Sample Project
Business Plan Writing
04
Industry Health & Wellness
Location Galway, Ireland
Pages 25 pages
Frameworks TAM/SAM/SOM · Break-Even · Roadmap

Galway Wellness
Studio — Business Plan

Investor-Ready Business Plan — Bank Loan & LEO Grant Application

"I want to open a boutique pilates and yoga studio in Galway but I need a professional business plan to apply for a €40,000 bank loan and a €15,000 LEO grant. I do not know how to write one."
What This Report Covers
Full business overview — mission, vision, legal structure, products and pricing
Galway wellness market analysis — €8–12 million market with CSO and Failte Ireland data
3-year revenue forecast — Year 1: €87,600 → Year 3: €142,000
Full cost structure — rent, wages, insurance, equipment loan repayment
Break-even analysis — Month 7 at 48 classes per week
12-month implementation roadmap with specific milestones
Key Finding
The business is financially viable — the monthly bank loan repayment of €800 represents only 11% of projected Month 7 revenue, well within Bank of Ireland's SME serviceability criteria. The LEO grant fully covers the marketing and working capital requirements.
Funding Target
€55,000
Bank loan + LEO grant
Year 3 Revenue
€142,000
Projected (base case)
Break-Even
Month 7
48 classes per week
Data Sources
CSO IrelandFailte IrelandIBECRevenue.ieBank of Ireland
Sample Project
Strategy Report
05
Industry E-Commerce / Online Retail
Location Ireland
Pages 28 pages
Frameworks SWOT · PESTLE · 5 Whys · Ansoff

Irish E-Commerce
Growth Strategy

Strategic Review & 90-Day Growth Plan — Stagnating Online Retail Business

"My e-commerce business has been stuck at €180,000 revenue for 18 months despite spending more on ads. I need someone to diagnose what is wrong and tell me exactly what to do to start growing again."
What This Report Covers
Full situation analysis — current metrics benchmarked against industry standards
SWOT analysis — 5 strengths, 5 weaknesses, 5 opportunities, 5 threats identified
PESTLE analysis — external factors affecting the Irish e-commerce market
Root cause analysis using 5 Whys — core problem identified as lack of retention
Three strategic pillars — retention engine, conversion fix, product expansion
90-day implementation plan with KPIs and risk register
Key Finding
The revenue plateau is caused by a lack of customer retention — repeat purchase rate of 18% versus an industry benchmark of 35%+. Increasing retention alone to 30% would generate an additional €36,000 annually with zero additional marketing spend.
Current Revenue
€180K
Flat for 18 months
Year 2 Target
€240K
33% growth projected
Repeat Rate Gap
17%
18% vs 35% benchmark
Frameworks Used
SWOTPESTLE5 WhysBalanced ScorecardAnsoff
My Approach

How Every Project Works

01
Discovery Call

We speak for 30–45 minutes so I fully understand your situation, goals and what the research needs to answer.

02
Written Proposal

Within 24 hours I send a clear written proposal — scope, timeline, deliverables and fee. No surprises.

03
Research & Build

I conduct thorough research using verified Irish and international sources, applying structured frameworks throughout.

04
Delivery

You receive a professional document on the agreed date with a summary of key findings and recommended next steps.

Ready to Start Your Project?

The samples above show exactly what you can expect. If you have a project in mind — let's talk.

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Galway Coffee Market — Market Research
Sample Project · Market Research Report · 22 Pages

A full market research report analysing the speciality coffee market in Galway, Ireland — produced using real publicly available data from CSO Ireland, Bord Bia, Failte Ireland and primary digital research.

Report Contents
Executive summary with key findings and market opportunity rating
Irish coffee industry overview — €1.1 billion market, 4.2% CAGR
Galway city analysis — population, students, tourism (CSO & Failte Ireland)
TAM/SAM/SOM market sizing — total market €49–52 million
Three customer segments — students, young professionals, tourists
Competitor mapping — 7 Galway establishments with pricing and ratings
Market gap analysis and entry strategy recommendation
To Download This Sample
↓ Download Full Sample Report (PDF)

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Irish Fitness Coaches — Competitor Research
Sample Project · Competitor Research Report · 24 Pages

A comprehensive competitor analysis of the Irish online personal training market — researched using Meta Ad Library, SimilarWeb, LinkedIn, Instagram and Google Reviews across 7 active competitors.

Report Contents
Executive summary with top 3 key findings
7 competitor profiles — business model, pricing, audience, strengths and weaknesses
Pricing comparison table — €79/month to €600/month mapped
Social media analysis — follower counts, engagement rates, content strategy
Meta Ad Library analysis — live competitor advertising examined
SWOT analysis for top 3 competitors
Gap analysis and positioning and pricing recommendation
↓ Download Full Sample Report (PDF)

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Bookkeeping Sole Trader — Financial Projections
Sample Project · Financial Projections Report · 26 Pages

A full 3-year financial projection model for a sole trader launching a remote bookkeeping service in Ireland — built using verified Irish figures including Revenue.ie tax rates, CSO earnings data and real software pricing.

Report Contents
Financial highlights — revenue, profit and break-even at a glance
Full revenue assumptions — pricing, client growth targets, retention rate
Verified Irish cost structure — Xero, insurance, tax, marketing
Month-by-month Year 1 revenue forecast
Complete 3-year P&L including Income Tax, USC and PRSI
Break-even analysis — 2 clients needed, achieved Month 2
Best / base / worst case scenario comparison
↓ Download Full Sample Report (PDF)

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Galway Wellness Studio — Business Plan
Sample Project · Business Plan · 25 Pages

A complete investor-ready business plan for a boutique pilates and yoga studio in Galway — structured to meet Bank of Ireland SME lending criteria and LEO Galway grant requirements.

Report Contents
Executive summary with financial highlights and funding overview
Full business overview — mission, vision, legal structure, products and pricing
Galway wellness market analysis with CSO and Failte Ireland data
3-year revenue forecast — Year 1 €87,600 to Year 3 €142,000
Full cost structure and break-even analysis (Month 7)
Funding requirements — €40,000 bank loan + €15,000 LEO grant
12-month implementation roadmap with specific milestones
↓ Download Full Sample Report (PDF)

Want a business plan for your business? Get in touch here

Irish E-Commerce — Strategy Report
Sample Project · Strategy Report · 28 Pages

A comprehensive strategy report diagnosing a revenue plateau for an Irish e-commerce business — including SWOT, PESTLE, root cause analysis and a structured 90-day growth plan.

Report Contents
Executive summary with core problem identified and recommended strategy
Current metrics benchmarked against industry standards
Full SWOT analysis — 5 items in each quadrant
PESTLE analysis across 6 external factors
Root cause analysis using 5 Whys framework
Three strategic pillars — retention, conversion, expansion
90-day implementation plan, KPI framework and risk register
↓ Download Full Sample Report (PDF)

Want a strategy report for your business? Get in touch here